Most domain investors fundamentally misprice geo-service domains. They look at comparable sales on NameBio for keywords like "roofing" or "lawyer" and apply a generic multiple, completely missing the forest for the trees. The real value isn't in the keyword alone, nor the city's population. It's in the quantifiable, repeatable, and often astronomical Customer Lifetime Value (LTV) that a single converted lead from that domain can generate for a local business.
Forget the abstract "digital real estate" analogies for a moment. Think concrete. Think a local ro
